How to get organic traffic to your website

Table of Contents

 

Getting organic traffic to your website means drawing people from search engines like Google, Bing, and Yahoo without paying for adverts. This kind of traffic is quite useful because it's often more qualified (people are actively looking for what you have to offer) and it will last for a long time.

This is a complete instruction on how to get people to visit your website without paying for it:

I. Content is King (and always will be for SEO)

Make content that is high-quality and useful:

Answer Questions and Solve Problems: Your content should meet the wants, questions, or pain areas of your target audience. Consider what they want to find.
Aim for substantial information that covers a topic in depth and completely. Content that is longer and well-researched usually does better.
New Ideas: Offer fresh ideas, original research, or unique experiences that set your content distinct from competition.
Engaging & Readable: Make it easy to read by using straightforward language, breaking up the material with headings and subheadings, using bullet points, short paragraphs, and images or videos that are related to the topic.
Google gives higher rankings to information from sources that show E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Show your qualifications, use trustworthy references, and talk about your real-world experience.

Regularly Publish New Content:

Search engines like sites that are always being updated. Adding new pages or writing regularly keeps your site fresh and provides crawlers more to index.
Make a content calendar to help you plan when to post.
Update and refresh content that is already there:

Don't let your old stuff go old. Look over it often and add fresh material, stats, pictures, or even rewrite whole parts. This tells search engines that your material is up-to-date and useful.
People often call this "content repurposing" or "content refresh."

II. Basic Search Engine Optimisation (SEO)

SEO is the process of making your website more visible in search engine results. There are several parts to it, including keyword planning, on-page optimisation, technological aspects, and off-page work.

A. Researching and planning keywords:

Understand Your Audience & Search Intent: Before you pick keywords, understand who your audience is and why they are searching. Are they seeking to learn anything (informational intent), buy something (transactional intent), or compare items (commercial investigation)?
Make sure your content fits the exact search intent.

Do a lot of keyword research:
Find the keywords and long-tail phrases (more specific, longer phrases) that your target audience uses. Long-tail keywords frequently have lower competition and higher conversion rates.
Use keyword research tools (e.g., Google Keyword Planner, Semrush, Ahrefs, Ubersuggest) to select terms with good search volume and moderate competition.
Check out the "People Also Ask" and "Related Searches" areas on Google for suggestions.

Look at the keywords that your competitors use:
See what keywords your direct and indirect competitors are ranking for. This might help you find chances that you might have missed.

B. On-Page SEO (Optimising each page):

Optimise Page Titles (Title Tags): The title of your page is the most essential on-page SEO factor.
Put your main keyword at the start in a natural way.
Keep it succinct (about 50-60 characters) and compelling to promote clicks.
Make it different for each page.

Craft Compelling Meta Descriptions: While not a direct ranking element, a good meta description functions as an advertisement in search results.
Include your main keyword and a powerful call to action (CTA).
Don't go over 160 characters.
Use Header Tags (H1, H2, H3, etc.):
Only use H1 for your main title on each page.
Use H2, H3, etc., to structure your text and separate it into logical pieces. This makes it easier for people to read and helps search engines understand the order of your information.
Use keywords in your headlines in a way that sounds natural.

Put keywords in content in a natural way:
Don't put too many keywords in your text! Use your main and secondary keywords naturally throughout your material, but especially in the introduction and end.
Use similar terms and synonyms.

 
Image Optimisation: To make files smaller and load faster, compress images.
Use file names that tell you what they are (for example, blue-running-shoes.jpg instead of IMG_001.jpg).
Add relevant alt text to all photos. This tells those who can't see the picture what it is and helps search engines figure out what the picture is about, which helps with image search rankings.

C. Technical SEO (making sure your website is easy to use and can be crawled):

Website Speed: The speed at which pages load is very important for both users and search engines.
Use tools like Google PageSpeed Insights to discover issues.
Use a dependable hosting service, optimise pictures, take advantage of browser cache, and minify CSS and JavaScript.
Mobile-Friendliness (Responsive Design): A major amount of search traffic comes from mobile devices. Make sure your website looks great on all screen sizes. Google employs mobile-first indexing.
Secure Website (HTTPS):
Use an SSL certificate (HTTPS) to keep your information safe. Google likes websites that are safe.
XML Sitemap: Make an XML sitemap and send it to Google Search Console. This helps search engines find and crawl all of the important pages on your site.
File for robots.txt:
This file tells search engine crawlers which portions of your site they should and shouldn't look at.
Fix Broken Links and Redirects: Links that don't work make the user experience bad and can make crawling harder. Use tools to detect and rectify 404 issues and set up 301 redirects for pages that have moved.

Crawlability and Indexability: Make sure that search engines can simply find and index all the information you want them to. Check for crawl issues and indexing status with Google Search Console.
Structured Data (Schema Markup): Add schema markup to your HTML to help search engines understand what your content is about (for example, reviews, recipes, events, and products). This might make your listing stand out by adding rich snippets to search results.

D. Off-Page SEO (Building authority and reputation):

Backlinks (Link Building): Backlinks (links from other trustworthy websites to yours) are a powerful message to search engines that you are an authority and trustworthy.
Quality over quantity: Instead of getting a lot of backlinks, focus on getting high-quality ones from websites in your niche that are authoritative and relevant.

Ways to get backlinks:

Make things that can be linked to: Publish original research, in-depth tutorials, infographics, or free tools that people will want to link to.
Guest blogging means writing articles for other well-known blogs in your field and including a link to your own site.
Broken Link Building: Find broken links on other websites and recommend your related material as a replacement.
Digital PR: You can get links and mentions from news sites or industry magazines by giving expert analysis or unique data.
Unlinked Mentions: Find situations where your brand or content is cited online without a link and reach out to request one.
marketing on social media: Even while social signals don't directly affect rankings, marketing your material on social media can bring more people to your site, make it more visible, and get other people to link to your content.
Talk to your audience and take part in discussions that are important to your business.
Local SEO (if it applies): If your business has a physical presence or serves a certain area, make sure it shows up in local search results.
Make a Google My Business profile and make it better.
Make sure that your Name, Address, and Phone (NAP) information is the same on all of your websites.
Get people to write reviews online.

III. Looking at and changing

Use Google Analytics to keep track of your organic traffic, bounce rate, time on page, and conversion rates. Find out what kinds of material your audience likes and what needs to be better.
Use the Google Search Console:
Keep an eye on how well your site does in search results, find the keywords that bring in traffic, find crawl issues, and send in sitemaps.
Analyze and Adapt: SEO is a continual activity. Keep looking at your statistics, figure out what's working and what's not, and change your plan based on what you find. The search landscape changes all the time.
By constantly executing these methods, you'll develop a strong foundation for your website, attract relevant organic visitors, and establish your authority in your niche.